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What do life coaches do? 5 Myths Debunked

What do Life Coaches Do : 5 Myths Debunked

Myth #1: Life coaches are people you pay to give you good advice.

A good coach is a trained professional who has mastered techniques and tools and will help you reach your goals by guiding you how to overcome your fears, help you make positive changes in your life, and build self-worth.

Bad or inexperienced coaches tell their clients what to do and are constantly giving advice. Good coaches do not. Most clients realize they don't need another parent, sibling, friend, or co-worker telling you what you should be doing. Instead, coaches help their clients explore and come up with the best choices for them based on where they are and the client's vision for their future.

Coaches are experts at the process of changing behavior, which is much more valuable than giving instructions.

Myth #2: Coaching is only for executives or people with problems.

Coaching is good for anyone who is motivated to create a better life, find purpose and meaning in your daily life, and build confidence and self-worth in order to create and experience success in life, relationships, career, creativity, etc.

If we find ourselves seeking the meaning of our lives, chances are we are seeking the answer somewhere out there. The scariest thing, is that the majority of us don’t even know when we’re truly happy, or what would make us fulfilled and happy. When you learn to distinguish what’s good for you based on your own internal gauge, your internal compass becomes the most powerful decision making system to determine what is right for you and your life.

Coaching is tailored to the client, and examines and excavates deep seated beliefs and behavioral patterns which are contrary to a person's best interests. Once internal limits are identified and uncovered, the coach works closely with the client to restructure and facilitate new habits that reinforce and are coherent with a client's personal and professional goals.

Myth # 3: I have to know what I want before I hire a coach.

A good coach is someone who is an expert at helping others create positive change in their lives. For some clients, the positive change they most want may be focused on personal goals such as relationships, time management, work-life balance, stress reduction, simplification, health, etc., but other clients may be more interested in professional or business goals such as leadership, getting a promotion, starting a business, etc.

Coaching can be the key to breaking through when you find yourself in the same place year after year. Sometimes we've been putting off what it is we really want to do for so long, its difficult to know where to begin or even find the energy to work on ourselves where we are at. This is exactly where life coaching may benefit you.

An effective coach works with the client to help them live a better, richer life - regardless of their goals.  If you are feeling stuck and not sure what steps to take next, coaching could be a worthwhile investment in your future.

Myth #4: Life Coaches are like paying a friend to listen to me.

Your coach may be friendly, but they are not your friend. Your coach is your advocate. They want the best from you. They will work with you to help you reach your goals and to succeed. Your coach will hold you accountable and challenge you to grow and do more than you think you can do.

Unlike a friendship, the coaching relationship is exclusively focused on you and your goals.

Good coaching focuses on an individual's strengths and aims to help the client achieve what they want more of in life and at work. The goal? To help the client identify and achieve their greater goals and to help them live a better life. A good coach isn't there to "fix" anyone, but to help the client navigate toward a more engaged and compelling future.

Myth #5 : Coaching is too expensive.

Coaching can cost a great deal of money. However, research has shown that the return of investment (ROI) from professional coaching is astonishing.

"Harvard Business School's "What can Coaches do for You?" research whitepaper reports some executive coaches cost up to $3,500 for an hour of coaching. While this is an extreme, most personal coaches charge a monthly retainer between $500 to $2,000 a month. What this means is that either there are a lot of really stupid people wasting their money on coaching each month or they are getting results worth at least the cost of their coach." - Robert Pagliarini: CBS News

According to the ICF Global Coaching Client Study commissioned by the International Coach Federation, individual clients reported a median ROI of 3.44 times their investment in coaching. Bottom line, coaching is an investment that can produce monetary rewards above and beyond the cost.

According to a Manchester Consulting Group study of Fortune 100 executives, the Economic Times reports "coaching resulted in a ROI of almost six times the program cost as well as a 77% improvement in relationships, 67% improvement in teamwork, 61% improvement in job satisfaction and 48% improvement in quality." Additionally, a study of Fortune 500 telecommunications companies by MatrixGlobal found coaching resulted in a 529% ROI.

The CIPD concludes "coaching is not just perceived as a nice-to-have intervention.

According the ICF Global Coaching Client Study, individual clients reported a median ROI of 3.44 times their investment in coaching.

Bottom line, coaching is an investment that can produce monetary rewards above and beyond the cost.

What do Life Coaches Do -  5 Myths Debunked

Life coaching is all the rage. So what's up with that?

Harvard Business Review reports that coaching is a $1 billion a year industry, but why are so many people using them to transform their opportunities, break free from 9-5 jobs, and to create better, more fulfilling, richer lives?

Because coaching works.

Perhaps you are looking for more purpose and passion in your daily life. Or you are feeling stuck and seem to be facing the same situations you have been for years. Maybe you are waiting until you know the answer to make the next move, or waiting for that next opportunity, next job, or stuck dreaming about the business you want to start, and the impact you want to make in the world... coaching can be the catalyst for permanent and lasting change.

Coaching is helpful when:

  • You feel full to the brim with stress and worry

  • Find yourself repeating unhealthy patterns

  • Are stuck in the past with little hope for the future

  • Feel energetically tied to a person or situation from the past, and you just can't seem to break free

  • Perhaps you are desperate to know your "LIFE PURPOSE"

  • You've been feeling inadequate, in all of your endeavors, no matter how hard you try

  • You're battling internal demons and feeling torn and in turmoil with your own self

  • You've been trying to make something work that isn't working

  • You are struggling to fit into the system

  • You've been stuck for years, in seemingly the same old fears

  • From the outside looking in you’ve achieved a certain level of success, but you're starting to worry the way you are currently doing things is not sustainable

  • You feel scattered and confused about what the right decision is and if you are even capable of making the right decision

  • You don't trust yourself

  • You are struggling with the fear of the unknown & you are in a place of not knowing what is next

Real permanent, lasting change is possible. Change can happen quickly and with relative ease.

What are limiting beliefs? Why is coaching and healing different from traditional therapy?  

Advancements in human innovation are rapidly reshaping our world. New tools for communication, medicine, learning, manufacturing, art, and scientific exploration are pointing to new opportunities for all of us. Perhaps the most significant breakthrough of all is the opening of human perceptions and beliefs as to what is possible.

Think of it like refreshing a web page with new coding, your life appears differently once new programming is installed and the frame is refreshed. Through coaching and transformational processes you will experience real and dramatic changes in your external circumstances. You will release patterns that create repetition of undesirable life experiences.  With this belief set reprogramming your life can change and your ability to perceive new opportunities and new outcomes will shift almost instantly.

Think of your belief systems like blocks in your circuitry or breaks in your coding that prevent you from taking action, moving forward, or experiencing different decision patterns.  Coaching will walk you through transformational processes that provide insight to new possibilities and change the way your brain thinks and therefore reacts to events. It's like identifying codes in your DNA that have you programmed to a certain set point or way of being and then we insert new programming that changes the external interface that is your life. 

Think of your beliefs as if they were like programming for a computer. They determine whether love, money, happiness, and success are possibilities in your life.

Clients have used coaching to:

  • Heal from a 40 year battle with depression, makeover their life, and get off medication

  • Have peace of mind while going through a life changing transition and moving across the country to fulfill a dream

  • Learn to love again after 25 years of marriage ended in divorce when her husband left her for another woman

  • Feel safe & secure after leaving an abusive relationship, even enjoy going out on dates again

  • Have a lasting healthy relationship with food and alcohol instead of numbing out and binge eating

  • Rediscover their passion for life and reason for living, successfully transition from an unfulfilling career to walking a path of purpose and prosperity

Sometimes you just know that life is calling you to take a leap of faith and change your current circumstances, but you just don't know how.

You might know exactly what it is you're meant to do in this lifetime, or you might not. If you feel it's time to make a change, or move to the next level, but you just don’t know where to go from here, life coaching may be right for you.

  • RELEASE PAIN & STRUGGLE: You own that which makes you uncomfortable, and no longer hold anyone else responsible for your happiness or your pain.

  • LEARN TO LET THE DIVINE TAKE THE LEAD: You will trust synchronicity and learn to live in sacred time, and allow the universe to conspire on your behalf.

  • BECOME THE MASTER OF YOUR DESTINY: Embark on a sacred journey, learn to see only opportunities, and step into your destiny.

Are you interested in receiving tailored coaching and belief system breakthroughs for your particular blocks and barriers to happiness and prosperity?

Sometimes this feeling of being stuck begins to feel like a life crisis, and your fear becomes so strong you lose sight of what’s right for you.

Anything is possible once we find our own unique way of connecting with our divine source. Once you find your own connection to your heart and your creative imagination the change you experience becomes visible, the internal shift creates external effects.

So what's stopping you? What change do you hope to see in your life that you can start now? Whatever it is, begin today.

Coaching helped Victor Ongpin turn an inspired community project into a full time job. Since launching in May 2014, JAKE Talks has developed as a non-profit organization with tremendous community support. Read more testimonials.

Working with a coach has expanded what I thought could be possible in terms of my life and career.... As someone who is in their first year out of the corporate tech world (Microsoft/Zulily/Amazon), having a mentor has made all the difference: being able to both speak to one's inner world and also help guide the practical steps to manifest this in their outer world. Chloë has been the cheerleader at my side, reminding me that the work I'm doing has a much broader impact than even I can see at the moment. I now have inspiration for living my own truth as well as pragmatically putting it into practice... — Victor O

I feel clearer on my spiritual path than I have in years. I was able to resolve what was the underlying anxiety around my work. Now I feel way more connected to my partner and she has also made some huge shifts. I feel overall happier and reconnected to some old friends who I enjoy on a deep level. I still have anxiety around my work, but it has a different flavor and because I feel more connected to the rest of my life, the anxiety feels more manageable.

I feel new strengths that have developed from this work are more connection, trust, spiritual deepening and remembering, and I’m better at money management. I think it can be difficult to invest in ourselves both with time and money, but I believe the pay off has been well worth it.

I'm in a much better place in my life in a short 3 months working with Chloë. She really shows up for you during your call and holds a non-judgmental, caring, considerate, intuitive space. I always felt more grounded afterwards. The intuitive piece was really helpful especially when I needed some direct guidance and felt confused. It was more helpful than traditional therapy in that way because it was like having more of a guide who could see the way a little farther than I could and help me figure out which direction to take. — Jennifer B

Here's what Mindset Shift, Amish Shah, 500 INC, had to say about investing in a "Life Coach":

"Recently, I had a friend ask me why I hire mentors and coaches to help me in my personal life and business. She said they were too expensive and she never got results...

Mentors, consultants and coaches are not expensive. Sure..they may cost $1,000 to $100,000 to hire one, but that's not expensive.

You see, you don't hire these people to give them money. You hire them to help you get results. You pay them to invest their time with you, so you can get a return on your investment.

In 2009 I hired an expert internet marketer Frank Kern. It cost $100,000+. Our next software launch did $5.1 million dollars.

When I hired another mentor, back in 2013, it took me 2 months before he was FREE. Yes, he was 100% FREE. He charged me a large fee, but in four months, I had got all of my investment back and about 5X my income coming in monthly. His program was paying off and paying me. I got paid for 12 months of working with him.

Two years ago I joined a coaching program to help me align my personal life with my business life...and WOW the results have been amazing. I've never had more clarity in my life...I'm building the business of my dreams with Project:Yourself and Ancient Health Care. 

You see, it's not the cost of doing business. It's a deposit on action. When you invest with me, or any other consultant/coach/mentor - you are simply putting money down in good faith. Because when you take action, you make money, and that money makes money, and then you get your "deposit" back.

You're not writing a big check to an expert, you're writing a big check for yourself. For information that will lead to profit, just like paying for information on Wall St Trades.

I tried for years to do this on my own. Then, as soon as I started paying "deposits" for help, I instantly realized I had everything I want…all the cars and houses AND more importantly... all the CHANGE I wanted to see in the world.

If you're at the same level today, that you've been playing on for the last 2+ years, maybe you need help.  

Drop the ego. Don't get prideful...and find an expert to help get you to where you want to be.

“You can't do it on your own."

Further Reading:


I thought that my life would change and yet I hadn’t done anything different to change my circumstances but my stress levels and unhappiness were increasing. Through coaching, I no longer question if my decisions were mistakes. I was able to go through my emotions, fears, anxiety, dreams, and goals and eventually I was able to commit to leaving a job that was not only making me unhappy and affecting my health, but through this journey I realized that I just didn’t want to keep pursuing the path I was on.
— Regina R
Having invested in myself with a coach, with whom I resonated strongly because of her story, I am now looking forward to bringing my new business to the world. I have the confidence and understanding how my life forever changes but my purpose is still the same. I now live in each moment loving who I am, loving what I see, and loving what is!
— Melissa K
I’ve done a lot of self-help, self-development work on my own, but somehow I hadn’t ended up getting anywhere or feeling consistently happy.

I was ok, but life just seemed to keep on going, one day to the next. When I got hit with a big and unexpected life transition, I knew it was time for a change. But I had no idea what to do next.

Working with a coach has given me a sense of security and strength in my life that I have never before possessed. I understand the truth of my existence at a deeper level and know how to source my inner strength.

Things have begun to fall into place in my life, that I never imagined were possible for me, before [working with a coach].
— Lisa B

Read more testimonials and inspirational real life stories from Explore Deeply Clients.


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